The Grassiest of Roots
Posted on 09. Jan, 2010 by Lee Bezotte in Headline, Marketing Blog, Planning, Word of Mouth
There’s no marketing like word of mouth. Seriously. Remember Napoleon Dynamite? Ever remember seeing a commercial for it when it was at the theater? Neither do I. However, I do remember everyone talking about it. You couldn’t go a full day without hearing someone quote a line from that movie. In fact, I remember people [...]
Leveraging Social Networking
Posted on 07. Jan, 2010 by Lee Bezotte in Featured, Marketing Blog, Personal Branding, Social Networking
Love it or hate it, social networking (also called social media) is here to stay and ignoring it is to your own detriment. Imagine the local TV station calling you and offering to donate a sixty second commercial to you that viewers can watch any time, 24 hours a day. Then imagine people from all [...]
What is it?
Posted on 07. Jan, 2010 by Lee Bezotte in Featured, Marketing Basics, Marketing Blog
It’s important to understand what marketing is if we’re going to have an effective marketing plan. So often, marketing gets boiled down to promotion or advertising materials. When that happens, churches simply state what they have going on at their church and expect people to come out. You’ve probably seen something like this, “We have [...]
Hi. I'm Lee Bezotte, founder of Insparket Media. After years in ministry, I decided to partner with churches, ministries, and non-profits to assist with their marketing efforts. I know the challenges of getting the word out in a creative, effective, and economical way. My passion is to see you succeed in a way that generates enthusiasm, fosters community, and helps your organization make a difference.
