The Grassiest of Roots

There’s no marketing like word of mouth.  Seriously.  Remember Napoleon Dynamite?  Ever remember seeing a commercial for it when it was at the theater?  Neither do I.  However, I do remember everyone talking about it.  You couldn’t go a full…

Have a Plan!

OK, you’ve planned your big event.  You’ve booked a great speaker and maybe a band.  Maybe it’s a youth event and you’ve made a great deal with a local pizza joint.  In any case, you’re looking forward to lots of…

Leveraging Social Networking

Love it or hate it, social networking (also called social media) is here to stay and ignoring it is to your own detriment. Imagine the local TV station calling you and offering to donate a sixty second commercial to you…

What is it?

It’s important to understand what marketing is if we’re going to have an effective marketing plan.  So often, marketing gets boiled down to promotion or advertising materials.  When that happens, churches simply state what they have going on at their…